Tuesday, 4 April 2017

Advertising without escape in the virtual reality of HTC: they will know if you have seen the advertisement or not

Advertising without escape in the virtual reality of HTC: they will know if you have seen the advertisement or not

The virtual reality raises new forms of content consumption, and precisely HTC wants to take advantage of this format for that future in which among other things will also be advertising in those contents. Advertising that, by the way, you can not escape.

This is the assurance of those responsible for the HTC Vive, who have created the VR Ad Service platform in which advertisers will pay for the advertisement if and only if the user has seen that ad. There is the magic: with virtual reality you can know if you were watching that advertising or you have gone from it.

More tracking ads and consumers
The service will be entirely optional and will be the developers and content providers who choose to integrate or not in their solutions, but to do so at HTC ensure that these ads " not only provide more effective [advertising] impressions, but can also track Whether users have seen the ads or have looked away.

The idea is to take advantage of the look tracking technology that can be integrated with these devices and will offer advertisers "true visibility and a more accurate re-targeting."

The approach of HTC is certainly a new step forward for an advertising industry that has more and more control and more tools on the impact of advertising that accompanies the content. We will see how this affects the enjoyment of these contents and, of course, the privacy of the users, on which they will be able to create even more concrete profiles on their advertising preferences.axax

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