Friday, 31 March 2017

Bentley raises the bar with the highest resolution image for an ad: 57.7 gigapixels to see the logo

Bentley raises the bar with the highest resolution image for an ad: 57.7 gigapixels to see the logo

Without reaching the brutality of the 400-gigapixel panorama we shared recently, the Bentley image we bring you today is the largest we can find related to advertising: 57.7 gigapixels in which we can see up to the vehicle logo.

Bentley says that it is the most detailed image used in the industry and we do not find a test to overturn his statement. It is made up of 1,825 images, all taken from one of the tallest towers in Dubai.

It is not the first time that Bentley plays with NASA technology to show photography of this size, last year they showed us the San Francisco Golden Gate with 53 gigapixels. At that time 700 individual images taken from the same point were used.

What is achieved with these experiments, in addition to advertising, is an impressive zoom possibilities, as you can see in the shots I share in the article. Much more interesting is to go to the web to see how that increase works.

Bentley raises the bar with the highest resolution image for an ad: 57.7 gigapixels to see the logo

They tell us that the photo had its complications, since the NASA camera was suspended about 264 meters high in the Cayan Tower- in the comments tell me that it is not this tower, I am informing me better -, supporting winds higher than 25 kilometers per hour. In this type of photography stability is important, then you have to marry thousands of shots


What we see in the picture, as we are, is a Bentley Flying Spur W12 S, a vehicle that offers all the luxury possible with 635CV of power drawn from a 12-cylinder engine.

For those who want to know better, the brand has also created a 360 degree video of the exterior and interior of the vehicle, designed by John Paul Gregory.

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