Sunday, 12 February 2017

The PS4, back to the rescue of Sony with record sales in a quarter in which his films lose (much) money

The PS4, back to the rescue of Sony with record sales in a quarter in which his films lose (much) money


The latest financial results from Sony are there and we can almost draw common factor with PlayStation, which is the department that each season is healthier, stronger. Around us we have others that work better or worse, and some fright, as happened with the one of the films, that does not happen at the best moment.

PlayStation 4 goes full steam ahead, with associated services that work, and games that interest. It was obvious to expect good numbers considering that the dates of this quarter - the fiscal third for Sony - includes the Christmas season.

How many consoles have been sold? For 9.7 million of the three models of PlayStation 4 available, that's many in a quarter, but also more than the 8.4 million that were accounted for the same period last year. Right now it has reached a cumulative base of 57.1 million desktop consoles.

Never had so many PlayStations sold
This is a record in any period of the history of PlayStation: the quarter that had better worked a console was the second of 2003, with PlayStation 2 in its most important moment. Then 8.8 million consoles were sold.

The PS4, back to the rescue of Sony with record sales in a quarter in which his films lose (much) money


They have managed to be more profitable reducing costs when creating PS4. The PS4 Pro model has worked very well, according to Sony, better than Slim.

And how many games? As Sony says more than 50.4 million copies in that season, which is not bad either.

If we talk about cash and sound money, the games and associated services division has achieved revenues of 5.3 billion dollars - last year 5,200 million -. In terms of profits, we are going to 431 million dollars, which is also a significant increase from the 372 million last year, in the same period.

We do not know how much PlayStation VR has helped in these accounts and console sales, since there is no specific information on the device, or I have not found it. But its release coincides with the period, so something will have conditioned.

The movies hurt the accounts
If we look at the general accounts, the Japanese multinational has made $ 20.7 billion in the period - its third fiscal quarter - with profits of 169 million. Yes, they seem low and are actually worse than the previous year: 82% lower benefits .

The business of the movies is to blame, they say. If we see the numbers of Sony Pictures we realize that there are losses of 920 million dollars. Nor does it seem that Sony Mobile Communications and its mobiles are here to save the company: they have sold only 15 million phones throughout 2016 . The sensor division itself is potent, but the April earthquake damaged the activities of a hitherto healthy department.

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