We told you how the Japanese company had gone in its last fiscal quarter , and without much surprise we discovered that the department in charge of PlayStation is the strongest business , while we saw that they have had a bad time with Sony Pictures. They were the two most striking points, but there are sectors as striking as mobile phones, which have been moving from quarter to quarter to a dangerous background.
The reality is that the Japanese company is not finding the way to make its Sony Mobile Communications department work, in the last three months ending in December they have collected sales of 5.1 million Xperia phones. That is very little fabric to cut in the Christmas season.
If we look back we find that in the same period last year, sales were not good, but managed to reach 7.6 million phones. Two years ago, Christmas was much better with 11.9 million terminals in the market. The tendency is to go down without stopping, there is no interest in the Xperia family .
The home communications division has reported profits of $ 187 million, out of total sales of $ 2.2 billion - down 35 percent. Let's say that at least they keep the pulse and they do not lose money, but they do not manage to create a powerful department, a new column to support the multinational.
Sony says revenues and profits go down by lower sales achieved mainly in Europe , a territory where more or less had maintained a good shape. Nor has the thing gone well in Latin America and the Middle East.
At an annual level we can say that Sony Mobile has sold 15 million phones - 17 million in 2015 -, this is the lowest number since 2012, which is when the company became what it is now from the purchase of Sony Ericsson.
What will Sony do with their phones to surprise us or recover market? Many wonder if it really pays off with the potent competition in the market, mainly coming from China, wanting to eat ground Samsung and Apple. The Mobile World Congress is behind the corner and there we will have new Xperia , hopefully find a way to differentiate and be competitive.