Friday, 27 January 2017

Sales of smartwatches have suffered a staggering 32% drop, is the magic gone?

Sales of smartwatches have suffered a staggering 32% drop, is the magic gone?

With the emergence of smartwatches many think of the time spent viewing the screen of the smartphone would move to watches, who would take an important position in productivity tasks, we, we thought that would help us be more efficient. How wrong we were.

To this day the promises we heard regarding smartwatches stayed in that, in promises, since they are still an extension of our smartphone, because although there are attempts to make independent watches, the reality is that they depend to a great extent Of a smartphone, in addition to presenting other problems including autonomy. The point is that this is already reflected in sales, since according to the latest report from IDC, sales of smartwatches have fallen worryingly.

Apple the most affected in this section
The report speaks only smart watches and not the wide range of wearables that exist today, which is a category that still has good numbers but nothing spectacular.

Sales of smartwatches have suffered a staggering 32% drop, is the magic gone?

The smartwatches are reporting sales by 3.5 million units during the second quarter of 2016, a figure that is 32% lower than sold in 2015 when 5.1 million units were sold, where a major point of this decline comes Part of Apple that went from having 72% market share, to only 47% share, a sharp drop of 25 points.

As shown in the table, Apple remains the sales leader in the segment, but sales of Apple Watch have dropped more than half from the previous year , specifically 55% to settle at 1.6 million units in 2015 when Sold 3.6.

The funny thing about this is that the other competitors unlike Apple have increased their sales marginally, but seeing the global numbers has not been enough to trace the sales of the previous year, in addition to each manufacturer has very lukewarm sales the market expected, including any competitor reaches one million devices sold during the quarter and only Samsung exceeds half a million.

Many consider the market samrtawatches is growing and will pick up in a few years, perhaps are very optimistic because these numbers put us in a scenario where it seems that consumers have lost enthusiasm for these devices, and in recent Months has not presented anything attractive that makes this section have a new life. Is it that smartwatches are destined to die?   

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